31 Aralık 2007 Pazartesi

Transforming the Doorway into the nation's only FREE Home Staging Information Resource Site

Ask any Realtor and they’ll tell you… first impressions matter. But besides home sales there are other times where first impressions count. So to demonstrate the importance and result of home staging, I thought I would do some staging in one of those “other places.” Considering that the home page of a website is like its “front door”… those of us at Real Estaging thought we would apply the same creative magic we use to stage a home and do a little cyber staging.

For this staging our “client” is going to be Active Rain, the hugely popular on-line real estate network. Why them? Well, from the time I joined Active Rain, something has bugged me about it. Let’s face it Active Rain's front door is Boring.

Yes, Yes I know what they have right now is fully "functional" door, and Yes, I know that search engines have no problem finding it. But let's face it... its just plain old BORING. It has NO PIZZAZ, NO WOW! NO… DANG, I gotta go in and check this site out. You might say it suffers from the lack of cyber curb appeal.

So off to work we went… to see the result of our work just click here and you will see what Michelle Tsioles, an AMAZINGLY creative designer (interior and graphic) on staff here at Real Estaging, created. This gateway site is fully functional and is up and running and ready to be linked to. So for my peers in the Home Staging Industry, who have been working together as a group to share our story, you now have a more attractive and less confusing way to gain access to all the great free information being shared about home staging in Active Rain’s Stage It Forward group.

Now, don't get me wrong, this is NOT going to replace the MAIN door into Active Rain. However, the Chief Community Builder of Active Rain, Caleb Mardini was quite pleased with the result saying "I have to say YOU'VE GOT IT! Craig this is great. This really helps. Thank you for putting this together." Since that note, the developers of Active Rain have revealed some images of a newly “staged” home page that they have planned for the future... which does look MUCH better. But with Active Rain getting so big… it still be nice for home stagers and other’s interested in home staging to have a simple access directly to all the great information and dialogue taking place on the internets largest and most comprehensive FREE informational resource… Stage It Forward.

Home Staging Gets a Red Eye in Chicago

"You can rent movies. You can rent an apartment. If you live or work in a street-parking desert, you can even rent a space for your ride. So why not add luxury to that list?" This is what Kyra Kyles wrote the introduction to her cover story in yesterday's Red Eye Newspaper. (For those of you that don't know what a "Red Eye" is... well it is the hip urban free daily newspaper published by the Tribune Corporation here in Chicago.)

Yesterday's article, entitled "Rent An Image" looked at some of the interesting luxury items that are available to rent in Chicago-land. Well, I have to admit I never considered the props we have available as ubber LUXURY items, like the Austin Martin automobiles and the Prada handbags the article spoke of. But Kyra who interviewed Real Estaging for a side bar story entitled "Go ahead and rent that furniture" , pointed out the fact that props can be rented to help you sell your home for more money (Click on image at left to read it). Besides making homes look more appealing, staging has helped sellers make more money when they RAISED the asking price. as well as help to sell homes faster... and considering "time is money" staging a home should be a considered in this current market.

Most home seller's think that staging props are rented for use ONLY in and for vacant property sales. Seller's don't know that some home stager's can also rent just the right piece or pieces to finish off the look and appeal of their property as they live there while it on the market. The main advantage of renting is the fact that the seller need not spend the time to shop for decorative items or spend full retail prices to buy those items. The other VERY important advantage of using a stager's props is the fact that a stager knows to use pieces that are UNDERSTATED. When selling your home, your house needs to be the star, not the stuff in it. Experienced stagers know how to create a "put together look" with out our stuff ending up being a beautiful distraction.

So thanks Red Eye... your unique story angle helps to make another fine point about home staging.


PS: If you would like to see an entire PDF sample of Chicago's Red Eye Newspaper... CLICK HERE.